Leadership Team
Nick Lim
CEO of Customer Happiness
Nick is the Chief Executive Officer of Customer Happiness. He has over 20 years of experience in the business services and technology space successfully addressing strategic and diverse general management challenges including growth, portfolio innovation, sales & marketing issues, operational turnaround, start-up ventures / incubation, alliances and M&A. Prior to joining Veri-Tax, Nick played senior leadership roles at Iron Mountain and Xerox and served global clients as a management consultant at McKinsey & Co. and Ernst & Young.
He earned a BA and MA in Economics summa cum laude from the University of Southern California and an MBA from the Harvard Business School.
After nearly 20 years in the Northeast, with stops in New York City, Boston and Rochester, Nick moved back to Southern California where he now lives with his wife and two kids. He misses many things about the Northeast, but not the winters, and would prefer to experience White Christmas through postcards and videos.
Adam Dove
Technology, Security & Customer Happiness
Adam is the head of Technology and Security. He has over 25 years of experience in information technology and has implemented several key business solutions that focused on automation and efficiency for both back-office and customer facing products. Adam is a software engineer by trade and has led large, distributed teams that cover all aspects of the software development life cycle. Prior to Veri-Tax, he was the Director of Software Development at First American Title Company where he spent the majority of his career and was responsible for product development and management of analysis, development and quality assurance for several business-critical systems.
He is currently enrolled in the Wharton Executive Education CTO program and is on track to graduate in June 2025.
Adam is married and has two adult children. In his spare time, he enjoys cooking, playing guitar and spending time with his family and Cavalier King Charles, Guinness. He is a practitioner of Brazilian Jiu Jitsu and earned his black belt in February 2021.
John Smith
Sales, Account Management & Customer Happiness
John is the head of Sales and Account Management. He has over 20 years of experience in Enterprise Risk Mitigation and Verification Services. John has previously held positions at Data Verify, a CBCInnovis company, as well as Equifax, Interthinx, and First American Corelogic. His most distinguished accomplishment includes his direct involvement in rolling out DISSCO, the very first automated fraud tool to the banking, mortgage, and government sectors in 2000. John holds a Bachelor of Science degree in Computer Information Systems from DeVry University of Missouri.
He has been married for over 20 years and is proud of his son on the Dean’s list honor roll and a member of the Arizona State University Debate team, and of his daughter who, as a competitive dancer, traveled around the U.S. for the past 10 years. John loves any novel written by James Swain and taking exotic adventures with the family.
Nadiya Sze
Accounting, Finance & Customer Happiness
Nadiya is the head of Accounting and Finance. She is a Certified Public Accountant with over 15 years of experience in accounting and taxation. Nadiya has previously worked in public accounting, private industry and local government.
She earned a Bachelor Degree in Economics and Mathematics from the Open University, Milton Keynes, UK and also holds a Masters Degree in International Tax Law from European Tax College, Tilburg, The Netherlands.
Originally from Ukraine, Nadiya has also lived in Germany for 10 years and has travelled extensively around the world. She currently resides in Orange County with her husband and daughter. On the weekends, Nadiya and her family enjoy spending time at Dana Point playing in the tide pools.
Rick Bickle
Operations, Customer Service & Customer Happiness
Rick is the head of Operations and Customer Service. He has over 20 years of experience in the financial services industry specializing in building high impact teams. Rick’s experiences with both large and small companies have given him an ability to see issues from a variety of perspectives.
His daily motivation stems from his desire to learn the inner workings of any organization. Rick has held leadership positions for a large $20B bank holding company and one of the largest privately held accounts receivable firms in the country. All of his roles were similar in nature as they focused on process improvement. Right before joining Veri-Tax, Rick was responsible for opening up and leading 4 urgent care clinics for MedExpress. MedExpress is one of the largest urgent care chains in the country and is ultimately owned by UnitedHealth Group.
He is originally from Iowa, but is now a resident of Phoenix, AZ. Rick is a self-proclaimed sports junky. Rick enjoys watching a wide variety of sports that include football, soccer, rugby, ping pong, MMA, corn-hole, golf, lacrosse… and the list goes on! If it’s a live sporting event, he is ready to attend regardless of who’s playing.
Tarinee Worth
People Operations, Administration & Customer Happiness
Tarinee is the head of People Operations and Administration. She has over 10 years of experience in human resources and over 20 years in a broad range of administrative roles in financial services including investment banking and private equity. Tarinee is focused on helping to ensure we deliver employee and customer happiness, cultivating a unique culture that aligns with our core values, and implementing creative team building strategies. Additionally, she thrives in strengthening and streamlining our administrative functions so our company processes are integrated, efficient, and robust.
Prior to joining Veri-Tax, Tarinee managed the executive office and assisted the company’s business development efforts for the Managing Partners at M20, Inc., a Los Angeles based family investment office. She holds a Bachelor of Arts degree in Studio Art and a minor in Digital Arts from the University of California, Irvine.
Tarinee was born in Bangkok, Thailand, and grew up in Orange County where she has been living with her husband and three kids. In her spare time, she enjoys cooking spicy Thai dishes, doing yoga, spending time with her family and having ‘quiet time’ with a nice glass of Chardonnay.